In the past few weeks, Bitcoin’s price has grown significantly and reached amazing heights not seen in years. This leaves us with so many questions such as “Is Bitcoin a better investment option compared to traditional assets like Stocks? How is Bitcoin doing compared to more traditional assets, which include gold, properties, stocks, etc.? Bitcoin […]
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Digital marketing is ever-evolving. Read on as I walk you through 11 digital marketing trends that you can no longer ignore in 2019.
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It is estimated that more than 3.5 billion people in the world have access to email. This essentially forms almost 50% of the entire global population. As such, it is understandable why email has always been one of the favorite platforms of internet marketers. If you plan to make the most of email marketing, then […]
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2019 was a year that saw major shifts in digital marketing approaches, ranging from video marketing to influencer marketing. 2020 promises to bring new disruptions to the exploding digital marketing space. While the trends of this year will continue booming, the New Year will pave the way for other newer ways of reaching, retaining and […]
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Website flipping. It’s similar to flipping houses in real estate: you buy a website, improve its design & copy (just as you renovate a house to improve its appeal), and then sell it for profit. Between 2004-2012, online entrepreneurs had been obsessed with website flipping… and for good reason. The digital equivalent of house flipping […]
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Agreed; emails can’t impact your search engine rankings directly. But if you’re up for playing it smart, you can leverage emails for better search engine presence. At first, the relation between SEO and emails may seem completely irrelevant. Because let’s face it: Google isn’t crawling any of your emails. So regardless of how big your […]
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The Pareto Principle is an interesting theory that is applicable to just about any situation involving circumstance, action, and results. The principle originally conceived by the Italian philosopher, Vilfredo Pareto when he was picking peas from his backyard vegetable garden, simply states that 80% of the results are achieved from 20% of the action. Pareto […]
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Setting up effective Adwords campaigns is no easy task. You have to look at several factors like demographics, keyword bids, competition, etc to come up with a campaign that uses the least budget, yet gives the best conversions. There are some often overlooked features of Adwords that can give you an edge over competitors if you […]
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Many companies, especially those providing B2B services, have blogs that are aimed at publishing informative content to bring in new leads. And they will also have a writing team that generates hundreds of articles a month optimized for providing more information about their products and services. But most of the businesses face a big issue – […]
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Every content marketer often comes across subject matters of which they have absolutely no clue. In fact, their lack of knowledge in the field can deter them from trying to profit in the niche. And if you are a content marketer who is facing this issue, the first thing to do is to move away […]
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