10 Ways Email Marketing Can Amplify Your SEO Results
Agreed; emails can’t impact your search engine rankings directly. But if you’re up for playing it smart, you can leverage emails for better search engine presence.
At first, the relation between SEO and emails may seem completely irrelevant. Because let’s face it: Google isn’t crawling any of your emails.
So regardless of how big your list is, that alone isn’t going to help with your rankings.
But understand that SEO isn’t all backlinks and on-site optimization. It’s also about on-page time, CTR, user experience and much more. And that’s where emails come in.
Your email subscribers can be a great wave of traffic for your new content, which can create traction that helps you with SEO later on.
What’s more, email is one of the most controllable platforms at your disposal. It lets you divide your subscribers by their interest, demographic, behavior, gender etc.
Apart from the initial traffic boost we just spoke about, an email list also assures you quality traffic, reduced bounce rate, and most importantly, more social shares.
Why did I label social shares as the most important?
Because it triggers the snowball effect. Take a look:
Yes, your marketing emails don’t rank on Google, and they are not meant to. However, since 51% of people come across new sites through email, it’s worth a shot to see if there’s a chance of utilizing emails to boost your SEO.
Over the course of this piece, we’ll go over 10 killer ways in which you can amplify your SEO results.
1. Emails help you create high-performing content for search engines
You will often find people leveraging email marketing to conduct surveys – and they work amazingly well.
An extensive email list ensures you reach a wide audience.
Not just that, with Google paying so much attention to the content, it is important that you focus more on aligning your SEO strategies with your content.
The last thing you want is to spend hours researching a keyword, only to find it won’t be much effective on your audience.
Once you have a good grip on the keyword you are targeting, you can use email to get a better opinion on the struggles, shortcomings, or even the benefits related to the keyword with a survey.
This helps you create content that’s aligned with the responses from the audience and provides a better insight altogether, thus enriching the content and the SEO outreach.
2. Lower bounce rates
When you’re reaching out to your prospects with emails, you are likely to have less bounce rates because it would suit your audience’s taste.
Thus, the best way to reduce the bounce rate and get a better audience to your website is sending out quality e-mails.
Don’t rush through the process of curating and sending the email because you want to send out something that incites action from the audience and not just something futile.
The process can be hard but, and also very benefitting if you go ahead and figure it out entirely.
3. Enhanced engagement with CTAs and shares
One of the major goals of SEO is to get more leads, shares, and traffic.
The best way to achieve that is by trying out email marketing tactics with the subscribers that you have.
The process isn’t going to be easy and might even take some trial and error before it works but over a long period of time, chances are that you will notice the difference in the traffic and conversions.
Including an effective call to action as well as options for sharing and better engagement ensures to keep the audience hooked which translates well for your overall outcome altogether.
4. Short and crisp takes the cake
Click through rate is one of the most important SEO factors, and if you want to improve it, you have to provide lots of value to your audience.
The last thing you want is to send out an email to a prospective subscriber that is 5 pages long.
Email marketing doesn’t work that way at all. This is one of the factors that deflects the audience and contributes to no lead conversion.
If you want your emails to be opened, you need the body of the email to be short and you need to relay the message without exaggerating.
This is where many people fail, which goes on to affect their SEO results.
Keep the email short, crisp and skimmable so the receiver can make quick decisions, without wasting their time.
5. Better targeted content strategy
The internet is getting flooded with new websites and blogs.
With so much noise out there, it’s not surprising that 80% of the content is regurgitated.
Putting out regurgitated content is one of the last things you’d want in your content marketing arsenal because unique content gets much more attention.
Image source: https://www.hubspot.com/marketing-statistics
If you look at the statistical representation from HubSpot, content distribution channels on the internet are growing rapidly.
People are inclining more towards videos and evergreen content which is making long blog posts more and more valuable
If you’re planning to bring better traffic and better conversion through your SEO strategies, it’s crucial you focus on content and how you are going to market it.
6. Better insights
While you may not see it on the surface, email marketing also informs you the type of content your audience is looking for.
Instead of taking the path everyone else is; try and focus on your audiences’ needs and likes.
This automatically helps align and boost your SEO results.
When you have a prospective idea about a post that you are planning on making, try and shoot out a brief idea through email marketing.
If the click-through rate on that email is high, it means that the audience is going to engage better with the content and is actively looking for the same.
7. Better traffic
When it comes to SEO, the basic and the most important aspect of email marketing is – IT BOOSTS TRAFFIC.
You may not realize this on the surface, but reaching out to your audience with a customized email engages them better and makes them feel important.
It also increases their chance of clicking on the link back to the post and engage with it better.
So you really need to double and triple down on crafting quality emails that entice your readers and compel them to take action.
8. Improvement in overall onsite engagement
Another reason why email marketing helps your SEO is because it boosts the onsite engagement with the audience.
The more time your visitors spend on your website, the better the chances for them to convert and take action.
The more time you can engage your subscribers, the more it helps your bottom line.
9. Increased brand awareness
SEO tactics are mainly geared towards improving the overall credibility, authority, and online presence of your brand.
Since email marketing drives more traffic and better engagement, it can induce better brand awareness.
When you leverage email marketing, chances are that you are enticing a potential visitor to come and engage with the content that has been updated.
As mentioned before, the process of aligning the results with Email marketing for improving the SEO results is not easy at all, but for long term results, this is definitely one of the best marketing tactics that one can opt for.
10. Better ROI
Return on investment is always the end goal of any business.
If you can get better insights through your emails, chances are, you will be able to generate more leads and engage your audience better.
This gives you a higher click-through rate, increases the chances of better lead conversion and a possibly higher ROI as well.
The process depends on your audience and how well your email is formulated. If they find value in it, they’re likely to convert.
All in all, email marketing is an underrated tool that has the capability of amplifying the overall SEO results.
Even though most people shy away from leveraging emails, it impacts your engagement and conversions big time.