Author Archives: Mohit

How to Employ Account Based Marketing to Close More B2B Deals

The Pareto Principle is an interesting theory that is applicable to just about any situation involving circumstance, action, and results. The principle originally conceived by the Italian philosopher, Vilfredo Pareto when he was picking peas from his backyard vegetable garden, simply states that 80% of the results are achieved from 20% of the action.  Pareto […]

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The State Of Email Marketing in 2018

It is estimated that more than 3.5 billion people in the world have access to email. This essentially forms almost 50% of the entire global population. As such, it is understandable why email has always been one of the favorite platforms of internet marketers. If you plan to make the most of email marketing, then […]

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The Hidden AdWords Options Most Marketers Miss Out

Setting up effective Adwords campaigns is no easy task. You have to look at several factors like demographics, keyword bids, competition, etc to come up with a campaign that uses the least budget, yet gives the best conversions. There are some often overlooked features of Adwords that can give you an edge over competitors if you […]

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The Top 7 Digital Marketing Trends That’ll Rule 2018

2017 was a year that saw major shifts in digital marketing approaches, ranging from video marketing to influencer marketing. 2018 promises to bring new disruptions to the exploding digital marketing space. While the trends of this year will continue booming, the New Year will pave the way for other newer ways of reaching, retaining and […]

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7 Ways To Clearly Define Your Brand And Nail Your Message

When it comes to large companies and corporations, spending millions of dollars every single year to extract the perfect image for their brand isn’t unheard of.  It’s what they do to stay relevant and come to mind whenever you see their logo, their colors, or another aspect they’ve decided helps define their brand.As a smaller business, […]

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