How to Employ Account Based Marketing to Close More B2B Deals

The Pareto Principle is an interesting theory that is applicable to just about any situation involving circumstance, action, and results. The principle originally conceived by the Italian philosopher, Vilfredo Pareto when he was picking peas from his backyard vegetable garden, simply states that 80% of the results are achieved from 20% of the action. Pareto […]

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The State Of Email Marketing in 2018

It is estimated that more than 3.5 billion people in the world have access to email. This essentially forms almost 50% of the entire global population. As such, it is understandable why email has always been one of the favorite platforms of internet marketers. If you plan to make the most of email marketing, then […]

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10 Things to Give Up if You Want to be Successful

Everyone wants to be successful. Different people have differing criteria of success. While some pine for fame, others prefer wealth; they’re those who want to be respected above all else, and then there are people who define success as the peace of mind and ability to be free.Image by Austin Distel via UnsplashHowever you define […]

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Turn Around Your Mindset With These 5 Superpowers

I have some bad news. The only thing holding you back from achieving everything you want is YOUR mindset. Not society, not laws, not your family, or your circumstances, it’s YOU! The biggest achievers in the world weren’t born with a silver spoon or with supernatural powers; they were mortals, many from underprivileged backgrounds or […]

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How Procrastination Can Make You Work Better

“A stitch in time saves nine,” your mother, grandmother, and first grade teacher preached in your impressionable years. How many times have you heard procrastination is an awful habit? We have research-backed facts that indicate procrastination can in fact boost creativity, productivity, and help make better decisions. So the next time you get a bad rap […]

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How to Pick the Right SSL Certificate For Your Website

Secure Sockets Layer (SSL) is a security method by which data being transferred over servers gets encrypted such that the website’s vulnerability to hacker attacks and phishing is reduced considerably. When people access a SSL-secured website, they feel confident that their sensitive data (credit card number, address, phone number, social security number, etc.) is secure […]

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How the Obstacle Becomes the Way

Turning an obstacle into a way is a popular concept in stoicism, very well explained by the Roman Emperor Marcus Aurelius – “The impediment to action advances action. What stands in the way becomes the way.” This line of thought mostly argues that human beings are able to adapt anything to serve its purpose. As such, […]

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How Thinking Critically Changes Your Life for the Better

Critical analysis can be defined as the ability to judge an issue by taking into account all factors that affect the process and outcome of the issue. A person with the ability to think critically will be able to calmly analyze from more than one perspective without letting personal preferences interfere judgment. So, how does thinking […]

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