Category Archives for "Marketing"

The State Of Email Marketing in 2020

It is estimated that more than 3.5 billion people in the world have access to email. This essentially forms almost 50% of the entire global population. As such, it is understandable why email has always been one of the favorite platforms of internet marketers. If you plan to make the most of email marketing, then […]

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Top 7 Digital Marketing Trends That’ll Rule 2020

2019 was a year that saw major shifts in digital marketing approaches, ranging from video marketing to influencer marketing. 2020 promises to bring new disruptions to the exploding digital marketing space. While the trends of this year will continue booming, the New Year will pave the way for other newer ways of reaching, retaining and […]

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Is Website Flipping Still Profitable in 2021?

Website flipping. It’s similar to flipping houses in real estate: you buy a website, improve its design & copy (just as you renovate a house to improve its appeal), and then sell it for profit. Between 2004-2012, online entrepreneurs had been obsessed with website flipping… and for good reason. The digital equivalent of house flipping […]

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10 Ways Email Marketing Can Amplify Your SEO Results

Agreed; emails can’t impact your search engine rankings directly. But if you’re up for playing it smart, you can leverage emails for better search engine presence. At first, the relation between SEO and emails may seem completely irrelevant. Because let’s face it: Google isn’t crawling any of your emails. So regardless of how big your […]

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How to Employ Account Based Marketing to Close More B2B Deals

The Pareto Principle is an interesting theory that is applicable to just about any situation involving circumstance, action, and results. The principle originally conceived by the Italian philosopher, Vilfredo Pareto when he was picking peas from his backyard vegetable garden, simply states that 80% of the results are achieved from 20% of the action.  Pareto […]

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The Hidden AdWords Options Most Marketers Miss Out

Setting up effective Adwords campaigns is no easy task. You have to look at several factors like demographics, keyword bids, competition, etc to come up with a campaign that uses the least budget, yet gives the best conversions. There are some often overlooked features of Adwords that can give you an edge over competitors if you […]

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