We all know that content is the key to effective marketing.Content is your opportunity to not only draw new customers into your sales pipeline but also showcase your value before those clients ever have a chance to sample your service or product. Unfortunately, content does have one quandary to consider. For what you create to […]
Continue readingWhen it comes to large companies and corporations, spending millions of dollars every single year to extract the perfect image for their brand isn’t unheard of. It’s what they do to stay relevant and come to mind whenever you see their logo, their colors, or another aspect they’ve decided helps define their brand.As a smaller business, […]
Continue readingAre you ready to build a successful digital marketing business?Well, it’s doable. But you need to remember that digital marketing is an umbrella term used to describe different marketing strategies through online channels like websites, search engines, and social media. Sounds simple enough, right? Just stick some colorful banners here and there and you’re done.Well, it’s […]
Continue readingRight now, one of the most controversial conversations you can get yourself into, in the digital marketing arena, is search engine optimization.You’re going to get bombarded from every direction — blackhat folks, greyhat folks, whitehat folks, folks that were around during the “golden” days, and folks that have figured out content marketing and dialed it […]
Continue readingContent marketing is touted as the one big thing that can do wonders for your business or brand. It’s defined as the creation and sharing of content, be it blog posts, social media status updates, videos, and even memes, with the purpose of acquiring customers. In other words, it’s communicating the value of a product or […]
Continue readingLately, the world of Search Engine Optimization has been abuzz with the war over guest blogging. If you are a seasoned player in the field, chances are you already know what the humdrum is all about. But if you are a new to blogging, content management, link building, and all things SEO, here’s your primer […]
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